Eric Raymond
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Helping Businesses Do Better

 
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Mission

My belief is that organizations accelerate when they operate as a force for good in society. As they grow, they create a powerful pull toward a world of equity and abundance. I help organizations create this movement through values-based business strategy and creative execution.

Bio

I work with organizations that recognize their potential to do good in the world and help them advance their missions through business strategy and integrated purpose programs. I strongly believe that organizations can be a force for good and that brand purpose programs impact your business and your brand. I am a creative strategist who understands how to leverage business for good.

Its important for forward-thinking organizations to define their positive impact and help make the world a better place. I have spent 15+ years reshaping traditional marketing and creating imaginative and integrated programs in support of it. Over that time I have worked and consulted with brands including Adobe, Best Buy, Facebook, Google, HP, The North Face, T-Mobile and Xbox and nonprofits like The Nature Conservancy, Tipping Point Community, Rainforest Alliance and Juma. I've also lectured on the risks of CSR communications and how to use humor in social change. These days, I focus on identifying business and market opportunities for social good and building reputation-driving stories around sustainability, renewable energy, and corporate responsibility (CSR).

I'm currently working at The North Face with a focus on corporate communications, advocacy, sustainability and giving. I'm developing a values-based advocacy program for public lands, climate change and inclusion and diversity, and building and launching a new purpose platform around exploration. I shine light on the brand's sustainability programs, leading to recognition like this world-changing idea. Prior, I spent time as a VP of strategy for purpose-driven brands at Free Range, partnering with The Nature Conservancy, Rainforest Alliance, Cradle to Cradle Product Innovation Institute and The Tipping Point Community, among others. Prior to that, I was part of the team driving corporate sustainability work at Fenton Communications. I established the company's offering around Renewable Energy and led branding and campaign work with clients including Facebook, Vastly, Etho Capital (fossil-free index and ETF) and Corporation for Battery Recycling.

I also worked at Google where I was responsible for global PR for sustainability, energy and data centers. I grew Google’s leadership in green building, sustainability, clean energy, and resource efficiency. While at Edelman in LA and SF, I managed corporate and sustainability communications for The North Face, including their Responsible Down Standard. I broke new ground in CSR reporting and digital strategy for Adobe's CSR team and rallied thousands of HP employees to participate in HP & Kiva’s $7M partnership.

Way back in time, I started my career in entertainment marketing and as a publicist for Ray Charles, BB King and other artists. If you’re within earshot, you’ll hear music coming from my Oakland residence. If not, I'm probably hiking. I received an MBA in Sustainable Management from Presidio Graduate School in San Francisco and a Journalism degree from the University of Wisconsin-Madison.

I'm also curious. Here are a few interesting tidbits I've been exploring.

01.

A company has purpose when it deliberately prioritizes its ethical principles over profit-making opportunities, at least some of the time. 

-We shouldn't need a business case to do the right thing.  (2017)

02.

"It will not be enough to call for justice; we must also create justice."

-B Corp's open letter to business leaders (2017)

03.

Coal plants use as much water as 1 billion people.

-The Guardian (2017)

04.

"There are only two kinds of music, good music, and bad."

-Ray Charles (2003)

 
 
 

How are you a force for good in the world?

 
 
 

Hey, you made it this far!

Thanks for finding your way to my site. Mostly my work lives here. You can find some of my business writing, some landscape photography and a little about my on/off again consulting company "no comment." This is all just a billboard though. It's much more fun if you connect with me at the bottom of the page.

 
 
 

Let's talk.

 
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